Friday, January 25, 2019

Identifying Opportunities in Economic & Regulatory Trends


Economic trend #1: Minimum wage is increasing

As claimed in the article, over 20 states have already enacted some sort of minimum wage increase; therefore, the opportunity for increased wages exists. As for the prototypical customer, this opportunity is especially relevant to any legally employed individual. Basically, once the minimum wage increases, the Domino effect comes into play. As the minimum wage increases, everyone else’s wage should supposedly increase as well. 

As for this opportunity’s exploitative characteristics, I would say it would be a bit difficult to exploit because there are different minimum wage standards depending on the state. The differential can be substantial, with states such as New York having a minimum wage at $15 and the federal minimum wage standard being $7.25. Once cost of living is taken into account, then the minimum wage increase might be a bit easier to exploit.

I personally believed this opportunity exists because I myself have experienced this change. Upon working as a student assistant at the University of Florida, I distinctly remember my federal work study program increasing my minimum wage from $8.05 to $8.10. Aside from that experience, the article clearly depicts certain businesses increasing the prices of their product to compensate for the increased wage differential. These examples have been indicative of this increased change in the overall minimum wage standard.

Economic trend #2: Increased demand for highly skilled tech workers

With technology being on the forefront of many successful businesses, it is pretty safe to say that technology is here to stay. This article claims that with a critical labor supply shortage, the increased demand for these highly skilled workers has sky-rocketed. According to Payscale, there was a 572% increase of respondents for software developer positions. These statistics suggest that this opportunity exists and will continue to exist as we keep moving forward through the tech era.

The prototypical customer would be the STEM-focused newly grad who is specifically pursuing a career in the tech industry. I believe this opportunity will be relatively easy to exploit once the job description and/or role is made more specific. The more specific, the easier it’ll be to exploit on the expectations, demands, and trends behind the job. 

Based on the given statistics and the overall trend of the job market, it was relatively easy to believe such an opportunity exists. Even through firsthand experience, I noticed that many of my friends who are specializing in the tech field seem to be receiving job offers more frequently and with higher compensations than their business counterparts. The opportunity is there and it’s only going to grow from here on out.

Regulatory trend #1: The implementation of tariffs on the United States’ trading partners 

The Trump administration has decided to implement trade barriers with some of our international trading partners. Certain businesses who rely on steel production and manufacturing have already begun to feel the dramatic effects of this regulatory change. With the price of their product gradually increasing, the consumers will begin to notice these effects as well. Due to these changes, I believe the opportunity for better trading policies exists. 

The prototypical customer will be the businesses directly affected by these barriers. Their products are the ones that rely on steel production. Therefore, in order to compensate for the differential in price production, their consumer price will substantially increase. This opportunity can definitely be exploited because this regulatory change will have a similar effect on all of these specific businesses. Although the effects may be more dramatic for some, its causes are the same and can subsequently be exploited to its advantage.

With this regulatory change, the belief in the opportunity was quite easy to find because it is instated by law. Through a plethora of research, many will read that all economists agree on the production and consumer effects on the trade ban. Based on historical context, free international trade has increased the accessibility to unbeknownst resources while also providing for countries that do not have that many resources to begin with. The trade ban, in other words, provides an opportunity for in-house production but regresses from efficiency and consumer desire.

Regulatory trend #2: There’s an increase in an uninsured individuals with the repeal of the Affordable Care Act

With the Trump administration, certain steps have been taken to pull back funding for the Affordable Care Act which has substantially reduced enrollment for many eligible individuals. With the growing immigration debate, many immigrants have lost this eligibility as well. The opportunity for better healthcare reform exists, especially when speaking from personal experience. My family used to be eligible for ObamaCare, but now we do not qualify. 

Uninsured individuals would fit under the prototypical customer. There is this opportunity for healthcare reform for these ineligible candidates. This opportunity can be relatively difficult to exploit because it affects individuals at different degrees and at different rates. There is not a set standard for all.

I believe this opportunity for healthcare reform exists because of the aforementioned personal experience I’ve had with healthcare. The Affordable Care Act mandated insurance for everyone that way it would be affordable for those of low socio-economic status. Now with the repeal, i believe it will be relatively easy for others to believe this change and seek for an opportunity to reform it. Once it starts indirectly affecting individuals, the belief will only grow tenfold. 

Tuesday, January 22, 2019

Identifying Local Opportunities


OPPORTUNITY #1:
“No early screening for ovarian cancer”

DESCRIPTION: A concerned ovarian cancer survivor is writing to a local doctor, Dr. Roach, to ask about the necessary steps and measures that need to be taken to detect and treat early onset ovarian cancer. The doctor responds with some tips on early detection, such as physical body changes (i.e., abdominal bloating, fatigue, and pelvic and back pressure) and irregular hormone levels. 

PROBLEM: There is no accurate screening for early onset ovarian cancer within the local community, and all the other available tests are not always accurate.

WHO: Women who are diagnosed with early onset ovarian cancer within the local community. Doctors who do not have the equipment, tests, or screening applications to accurately detect ovarian cancer in their patients.


OPPORTUNITY #2:
“Hallandale Beach braces for protests at meeting”

DESCRIPTION: A political controversy has arisen between Congresswoman Rashida Tlaib and Hallandale Beach Commissioner Anabelle Lima-Taub after certain derogatory comments were posted on social media. Critics are planning to flood City Hall to defend both political candidates once the town meeting occurs this Wednesday, January 23. The City of Hallandale is taking the cautionary measures to prepare for any protests that may arise because of this occurrence.

PROBLEM: The City of Hallandale is concerned about the drawbacks and the upheaval this political controversy has incited. They are concerned about the protests and the ruination of the city’s reputation after their town hall meeting this Wednesday. 

WHO: The City of Hallandale, but also the two political candidates who are being pitted against one another due to the political controversy and defamatory comments they’ve enwrapped themselves in. 

OPPORTUNITY #3:
“PACE program expanding - despite complaints from consumers when the bill comes due”

DESCRIPTION: The PACE financing program, which stands for Property Assessed Clean Energy, has been receiving backlash from some of its customers. Some of the complaints have been about the program’s lack of transparency and unexplained expectations on repayment plans. Although these grievances exists, many customers have admitted that they wouldn’t have been able to finance their A/C units if it weren’t for this program. All in all, PACE is now being steadily reviewed by the Florida Alliance for Consumer Protection.

PROBLEM: Low-income Florida residents are complaining about the misled treatment and their misinterpretation of the PACE financing program.

WHO: Low-income Florida residents who lack the necessary funds to repay their air conditioning units. 

OPPORTUNITY #4:
“Commission approves clinic to treat opiod addicts”

DESCRIPTION: Palm Beach County approved a new Addiction Stabilization Center at JFK Medical Center in West Palm Beach. With the opioid crisis increasing on a global scale, Palm Beach county’s numbers of opioid addicts and fatal opioid overdoses are on the rise as well. The center will be able to care for addicts coming from all backgrounds, with approximately $1 million being set aside to cover medical bills for those who are uninsured. 

PROBLEM: There is an opioid crisis in Palm Beach County and many opioid addicts are uninsured; therefore, accessibility to proper care and rehabilitation is a great concern.

WHO: Uninsured opioid addicts in Palm Beach County who do not have the resources to get rehabilitated.


OPPORTUNITY #5:
“Florida doctors may be able to avoid revealing health history - Plan would eliminate questions about mental health, substance abuse issues”

DESCRIPTION: The verbiage surrounding Florida doctors’ health history is looking to change. The plan is to eliminate direct questions regarding past mental health or substance abuse issues. Many board members have varied views with some believing this will eliminate the fear of the revocation of their license. This change has grown more prevalent, especially with American Medical Association House of Delegates bringing in increased understanding about physician suicides.

PROBLEM: Doctors hesitate disclosing past mental health and substance abuse history due to the fear of the revocation of their licenses.

WHO: Doctors who have suffered from past mental health and substance abuse problems

Friday, January 18, 2019

Forming an Opportunity Belief


I believe there is an opportunity to increase the safety of individuals who feel endangered or harassed while walking home alone at night. In the United States, one in three women and one in six men experienced someform of sexual violence in their life. Finding an application or program that could enable that sense of self-defense or safety for these threatened individuals would be revolutionary. I know in the past there have been different smartphone applications, such as the Red Panic Button or Bugle app which have established alert systems for emergency situations. The idea is to create an application that can incorporate the alert feature while also provide tips and videos on how to prepare and subsequently a crisis or threatening situation before it actually happens. There are many in-person programs and YouTube videos that feature these self-defense and crisis handling methods, but if they were to be incorporated into an app it would make these preventive measures and safety protocols much more accessible. I believe there’s a 70% chance that this opportunity exists, especially with the media covering the prevalence of sexual violence and assault amongst women and men.

Interviewee #1: Young college female, early twenties (prototypical customer)

·      Have you ever experienced a sense of endangerment while walking home alone at night?
·      Yes, sometimes there aren’t any available lights in dark places where there should be. And even though it is a college campus, there is danger wherever we are.
·      How often do you have this fear when walking home alone at night?
·      Sometimes, depending on the time of day. The later at night it is, the greater fear I have.
·      What do you currently do to prevent that feeling of endangerment when walking home alone at night?
·      Walk faster, or try to find a buddy. I’ll try to have my phone and keys in hand as well.
·      Did you know that according to Gallup’s 2014 annual Crime Survey, 37% of U.S. adults feel unsafe walking alone near their home at night? How does that make you feel?
·      Wow, that’s kind of high. It’s pretty eye-opening and makes me realize that that fear is everywhere. It can target anyone.
·      Did you know that by gender, in the U.S. 45% of women and 27% of men do not feel safe walking alone at night? How does that make feel?
·      As a female, it makes me want to be more prepared when I am walking alone at night.
·      When did you first become aware of this fear of walking home alone at night?
·      My first year in college, as I am transitioning to live on my own, I realize there are more dangers I have to face.
·      Do you think having an app that featured an alert system but also included safety tips and videos on how to handle endangered situations would make you feel more safe and confident to walk home alone at night?
·      Yes, I think it would make me feel more knowledgeable and prepared for what I would need to do when I go walking alone at night.

REFLECTION: I believe this young college female was the ideal prototypical customer because she was quite outspoken about these fears and felt obliged to voice them. She has experienced that fear before and felt that having the resources to prevent that fear would help.


Interviewee #2: Young college male, early twenties
·      Have you ever experienced a sense of endangerment while walking home alone at night?
o   No, I have not.
·      How often do you have this fear when walking home alone at night?
o   Never, but I do fear rain and I fear dogs when walking home alone sometimes.
·      What do you currently do to prevent that feeling of endangerment when walking home alone at night?
o   Check the weather. I try to avoid questionable situations. I always have a mini flashlight on me or on my phone.
·       Did you know that according to Gallup’s 2014 annual Crime Survey, 37% of U.S. adults feel unsafe walking alone near their home at night? How does that make you feel?
o   No, I did not that know. People don’t always live in the best areas so it kind of makes sense.
·      Did you know that by gender, in the U.S. 45% of women and 27% of men do not feel safe walking alone at night? How does that make feel?
o   I would imagine the women’s statistic to actually be higher, about 55% if anything.
·      When did you first become aware of this fear of walking home alone at night?
o   When I moved out of my parent’s house, about 18 years of age.
·      Do you think having an app that featured an alert system but also included safety tips and videos on how to handle endangered situations would make you feel more safe and confident to walk home alone at night?
o   No, I do not think an app will do anything. I think you need physical changes such as a carrying a flashlight or avoiding dangerous places is the only way to go.

REFLECTION: This candidate has never truly experienced that sense of endangerment that our prototypical customer probably would. Their answers showed the lack of awareness around the issue in general. He has never been in a typical position of fear and found it a bit difficult to relate on something of the statistics as well.

Interviewee #3: Middle-aged women, mother of one child
·      Have you ever experienced a sense of endangerment while walking home alone at night?
·      It depends on the area I am in. But yes, I have felt that before. There were some times I was in a dangerous area, and it was pretty scary.
·      How often do you have this fear when walking home alone at night?
·      I don’t remember the last time I had that, since I do not put myself in those kinds of situations. When I walk alone around my community, I do not have that fear. It was some time ago when I felt that.
·      What do you currently do to prevent that feeling of endangerment when walking home alone at night?
·      I try to think positively, walk faster to get to my destination or maybe even run. Trying to think about something good to make the fear go away also helps.
·      Did you know that according to Gallup’s 2014 annual Crime Survey, 37% of U.S. adults feel unsafe walking alone near their home at night? How does that make you feel?
·      Oh my goodness, that’s pretty scary. I did not think that many people feel that unsafe to walk near their homes. I live in a safe community, it makes me feel surprised and shocked a little bit.
·      Did you know that by gender, in the U.S. 45% of women and 27% of men do not feel safe walking alone at night? How does that make feel?
·      I didn’t know the statistics, but being a woman it makes me feel more vulnerable. It makes me feel angry that women have to experience it more than men. Being a woman, this doesn’t make me feel good.
·      When did you first become aware of this fear of walking home alone at night?
·      When in I was in University back in Ukraine, there were a few times I had to walk home alone 5 km from my school to my house. I was about 19 years old.
·      Do you think having an app that featured an alert system but also included safety tips and videos on how to handle endangered situations would make you feel more safe and confident to walk home alone at night?
·      Maybe, but this technology is all around the world. How did we live before cell phones? But I guess since we live in times like these, the app would help.

REFLECTION: Although, this candidate was substantially older than the other two interviewees, the fear of walking home alone at night is still prevalent. There was some hesitation towards involving technology as a preventive measure (a very common denominator amongst the older population), but they were open to the idea and believed it might help.

SUMMARY:
I believe that there is a specific demographic this opportunity caters towards and due to that, the opportunity still exists. After interviewing three very different candidates, I believe this product may need some modifications for it to produce realistic results. Evidently, it may not be as accurate as I originally thought it would be. But through the proper research and marketing, the app could be put to good use and have some highly beneficial outcomes for these individuals. All in all, change is the most constant thing in life and therefore, being adaptable is the better trade-off than staying firm. Customers’ preferences are always changing and the world is changing too, we must continue to be perceptive to these changes and look at their trends.



My Entrepreneurship Story


This past summer I had the amazing opportunity to intern for Bealls, Inc. They are a privately owned retail conglomerate that has been around for over a 100 years. And while my internship experience did not revolve around entrepreneurship, per se. I did have the opportunity to work with other interns and re-create a new onboarding system that could help solve problems relating to in-store turnover and associate retention. Prior to this internship, I will admit that my experience in the entrepreneurial field was close to none. None of my family members or relatives own a business or have ever created a product that turned into a business. Therefore, going into this internship and having the freedom to use my creativity and knowledge to create an onboarding and training system that works was a big eye-opener. There were a lot of “bugs” involved in re-creating something that would work. There was a lot of research, observations, and interviews we had to perform throughout our entire internship experience. And of course, there were a lot of hiccups on reaching a consensus with my fellow group members. But all in all, we managed to present an idea that went over quite well with the executive board. And most importantly, we were able to showcase our ideas on how to solve this problem. It was a riveting experience, and I am so glad I had the opportunity to learn as much as I did.

            Although there is a plethora of business electives I could have taken that would have been just as interesting, Principles of Entrepreneurship sparked my interest the most. Throughout my business career (albeit a very short one), a lot of the coursework was based on memorization of terms, application of formulas, and overall monotonous matters. I highly enjoyed a lot of the classes I did happen to take, but I was extremely excited to take a more unconventional course. The concept behind creating a business and writing out one’s ideas in a blog format seemed so foreign to me yet so refreshing. I believe this course will allow me to think outside the conventional box and utilize my creativity for something I have never done before.